Posted By Gibran Nicholas
17 March 2020
It's estimated that text messages get five times more engagement vs. emails. The new Momentifi Text Messaging App gives banks, mortgage companies, and financial institutions a legally compliant way to improve their communication results with clients and prospects. Here are seven key benefits: Ena...
Posted By Gibran Nicholas
17 March 2020
This special report illustrates how mortgage rates have responded to coronavirus fears and financial market volatility. It's certainly been a roller-coaster ride! Part 1: Mortgage Rates Dropped to Historic Levels Mortgage rates are determined by the supply and demand for mortgage bonds in the bond mark...
Posted By Gibran Nicholas
18 July 2019
Here are some mind-blowing stats that every mortgage executive should be aware of: The average cost to produce a loan has increased by over 30% in the past five years, while sales productivity per loan officer HAS NOT IMPROVED (Source: MBA + STRATMOR) Less than half of loan officers regularly login to...
Posted By Gibran Nicholas
08 July 2019
Only 36 percent of Chief Marketing Officers (CMOs) said they could prove the impact of marketing using quantitative metrics according to the 2019 CMO Survey by Deloitte, Duke University and the American Marketing Association. In fact, a whopping 64 percent of marketers cited “demonstrating the im...
Posted By Gibran Nicholas
19 June 2019
According to CSO Insights, less than half of loan officers are using their CRM to effectively increase sales. The challenge is often that new technology can be daunting and overwhelming, leading to low user adoption rates. If loan officers aren't using their CRM to improve sales productivity, it become...