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Why Low User Adoption is Costing You Millions

Posted By Gibran Nicholas
18 July 2019

Here are some mind-blowing stats that every mortgage executive should be aware of: The average cost to produce a loan has increased by over 30% in the past five years, while sales productivity per loan officer HAS NOT IMPROVED (Source: MBA + STRATMOR) Less than half of loan officers regularly login to...

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Top Five Ways to Demonstrate Financial Impact of Marketing

Posted By Gibran Nicholas
08 July 2019

Only 36 percent of Chief Marketing Officers (CMOs) said they could prove the impact of marketing using quantitative metrics according to the 2019 CMO Survey by Deloitte, Duke University and the American Marketing Association. In fact, a whopping 64 percent of marketers cited “demonstrating the im...

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