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Momentifi Launches Text Messaging App

Posted By Gibran Nicholas
17 March 2020

It's estimated that text messages get five times more engagement vs. emails. The new Momentifi Text Messaging App gives banks, mortgage companies, and financial institutions a legally compliant way to improve their communication results with clients and prospects. Here are seven key benefits: Ena...


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March Madness in the Markets: Mortgage Rates Go on Coronavirus Roller-coaster Ride

Posted By Gibran Nicholas
17 March 2020

This special report illustrates how mortgage rates have responded to coronavirus fears and financial market volatility. It's certainly been a roller-coaster ride! Part 1: Mortgage Rates Dropped to Historic Levels Mortgage rates are determined by the supply and demand for mortgage bonds in the bond mark...


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Why Low User Adoption is Costing You Millions

Posted By Gibran Nicholas
18 July 2019

Here are some mind-blowing stats that every mortgage executive should be aware of: The average cost to produce a loan has increased by over 30% in the past five years, while sales productivity per loan officer HAS NOT IMPROVED (Source: MBA + STRATMOR) Less than half of loan officers regularly login to...


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Top Five Ways to Demonstrate Financial Impact of Marketing

Posted By Gibran Nicholas
08 July 2019

Only 36 percent of Chief Marketing Officers (CMOs) said they could prove the impact of marketing using quantitative metrics according to the 2019 CMO Survey by Deloitte, Duke University and the American Marketing Association. In fact, a whopping 64 percent of marketers cited “demonstrating the im...


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How to Get 15x ROI on Your CRM Investment

Posted By Gibran Nicholas
19 June 2019

According to CSO Insights, less than half of loan officers are using their CRM to effectively increase sales. The challenge is often that new technology can be daunting and overwhelming, leading to low user adoption rates. If loan officers aren't using their CRM to improve sales productivity, it become...


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