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Recession-fears-overblown

Are Recession Fears Overblown?

Posted By Gibran Nicholas
18 August 2019

All the talk in the financial news media lately has lots of people wondering if a recession is just around the corner. Here’s the inside scoop:Long-term government borrowing costs are now lower than short-term government borrowing costs. This is called an "inverted yield curve." Normally it&rsquo...


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Low-user-adoption

Why Low User Adoption is Costing You Millions

Posted By Gibran Nicholas
18 July 2019

Here are some mind-blowing stats that every mortgage executive should be aware of: The average cost to produce a loan has increased by over 30% in the past five years, while sales productivity per loan officer HAS NOT IMPROVED (Source: MBA + STRATMOR) Less than half of loan officers regularly login to...


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Marketing-blog-image

Top Five Ways to Demonstrate Financial Impact of Marketing

Posted By Gibran Nicholas
08 July 2019

Only 36 percent of Chief Marketing Officers (CMOs) said they could prove the impact of marketing using quantitative metrics according to the 2019 CMO Survey by Deloitte, Duke University and the American Marketing Association. In fact, a whopping 64 percent of marketers cited “demonstrating the im...


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15x-crm-blog-image

How to Get 15x ROI on Your CRM Investment

Posted By Gibran Nicholas
19 June 2019

According to CSO Insights, less than half of loan officers are using their CRM to effectively increase sales. The challenge is often that new technology can be daunting and overwhelming, leading to low user adoption rates. If loan officers aren't using their CRM to improve sales productivity, it become...


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