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Top Five Ways to Demonstrate Financial Impact of Marketing

Posted By Gibran Nicholas
08 July 2019

Only 36 percent of Chief Marketing Officers (CMOs) said they could prove the impact of marketing using quantitative metrics according to the 2019 CMO Survey by Deloitte, Duke University and the American Marketing Association. In fact, a whopping 64 percent of marketers cited “demonstrating the im...

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How to Get 15x ROI on Your CRM Investment

Posted By Gibran Nicholas
19 June 2019

According to CSO Insights, less than half of loan officers are using their CRM to effectively increase sales. The challenge is often that new technology can be daunting and overwhelming, leading to low user adoption rates. If loan officers aren't using their CRM to improve sales productivity, it become...

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