Why Low User Adoption is Costing You Millions

Low user adoption

Here are some mind-blowing stats that every mortgage executive should be aware of:

  • The average cost to produce a loan has increased by over 30% in the past five years, while sales productivity per loan officer HAS NOT IMPROVED (Source: MBA + STRATMOR)
  • Less than half of loan officers regularly login to their CRM and use it to increase sales (Source: CSO insights)
  • Only 36% of marketing executives can prove marketing ROI to the C-Suite using quantitative metrics (Source: 2019 CMO Survey by Deloitte, Duke University and the American Marketing Association)
When looked at all together, these three stats tell the story of low user adoption of modern sales technology. After all, what’s the point of spending money on sales technology if the loan officers for whom you buy it don’t use it to increase sales?

Throwing money at technology for the sake of keeping up with the Joneses is a poor investment if you want to stay in business for the long haul. So, what’s the solution?

I’d like to introduce you to the Momentifi Sales Productivity App. Our App makes it easier for loan officers to follow-up and engage clients and referral partners by pushing tasks to their mobile phone from your CRM via API. This increases marketing ROI by making it super simple for loan officers to take action when needed. It also increases efficiency by mobile-enabling your team to build relationships on the go via phone calls, text messages, emails and videos that get logged into your CRM for compliance.

An added bonus is that loan officers and LOAs can assign actions and pass notes back and forth. This improves your customer experience by enabling mobile collaboration among your own team. There’s no need to replace your current CRM if you’re happy with it. Our app integrates with your current technology, including your CRM, LOS and pricing engine.

The bottom line is that loan officers feel hampered and overwhelmed with all the technology being thrown at them. The key is to keep things simple so they can focus on their most important activity: value-added interactions with borrowers and referral partners. The Momentifi Sales Productivity App is designed to help you do just that. The result is that you’ll:

  • Gain immediate efficiency and ROI on your tech investments by enabling your loan officers to do their job on the go;
  • Help your loan officers by more efficient with their time so they can be more productive; and,
  • Simplify your loan officers’ job so they can handle a larger amount of volume and close more loans.
One of the best parts about the Momentifi App is that you only pay for the loan officers who actually use it!